Monday, February 27, 2012

The Everything Roof On The Interweb, and Other New Things

The Everything Roof on Treehugger! Eee!

We are now nearing the half-way mark of our IndieGoGo campaign. While we've made a lot of exciting progress over the past few weeks, we're still at about a third of our goal, so we've got a lot of work to do! We're so thankful for the contributions that have come in so far and for all of your help in getting the word out there about the Everything Roof and encouraging others to contribute what they can.

The past month has been a whirlwind of meetings and interviews and grant-writing and planning. We've updated the roof layout, which you can check out in the revised illustration on the campaign page. We've plotted in the planned roof-top room, topped with bi-facial solar panels and enclosed by walls of reclaimed vintage windows. And since the panels are now on top of this "Social Solarium" as we've dubbed it, that means we've been able to move the garden and stage area up to the front of the building for an even more amazing view of the city! Wooh! We've also worked in an exciting new rain-water catchment system, planned to be a collaboration with soon-to-be-announced installation artists. Stay tuned!

By staying tuned, we also hope you'll be hearing some more positive news about results of grants we've been applying for (fingers crossed, lucky underpants on), but you'll definitely be hearing news of some interviews and features in upcoming issues of a few exciting publications. We'll let you know when those drop, but we've already had a lot of love from the interweb and some of our favorite blogs. Check out a few below and keep spreading the good word!


The AFC Turning a Toronto Roof into an Urban Garden and Community Space—Feb 20, 2012

Toronto Standard: The Everything Roof—Feb 17, 2012

Indie T.O: The About Face Collective and The Everything Roof—Feb 6, 2012

The NEW Everything Roof Layout!

Monday, February 6, 2012

The (Pure Green) Joy of Books

Pure Green Magazine IN PRINT (and on cafe table) Volume One

Happy Monday, Internet! We hope you had a lovely weekend—perhaps wandering around outside in this unseasonably pleasant Toronto weather; perhaps sprawled on the couch, dipping nachos in beer and watching Madonna win the World Series (that is what happened, right?). I personally happened to forgo the latter of those options this year (only the sports watching, I still dipped my nachos in beer, of course). I did manage to get out wandering on Saturday, though. My adventures included a visit to a favorite weekend nerd-out destination, Type Books.

At Type I finally picked up a copy of the first PRINT edition of Pure Green Magazine. (Insert authentic nerd squeal here). You may recall us posting about the lovely, sustainably focused magazine, its DIY projects, vintage home decor, green style and ah-may-zing (looking) organic recipes some time ago (I WILL make those honey butter tuiles with caramelized figs and roasted pistachio marscapone soon). You may also recall us promising to keep you posted about the launch of their print version. So, we're a bit behind, but here we are!

The print version of the magazine is a gorgeous, 95 page book, printed locally on 100% post-consumer recycled, chlorine-free paper using vegetable inks. You can read the magazine online here, but it simply doesn't compare to sitting in a sunny cafe, flipping through the lovely matte pages of a real-life, quality printed version. This is how I spent my Super Bowl Sunday. And it brings to mind the debate of print versus digital reading, which you can read more about here. A quick summary: if you read online for more than 30 minutes, studies say you may as well be reading in print if eco-impact is your concern.

I am, admittedly, a sucker for printed material (as you may have gathered above). Luckily, there are constantly new efforts being made in publishing and printing to lessen the environmental impact of printed things. Margaret Atwood's release of her most recent book printed on straw paper in partnership with Canopy was a notable one. On top of also being more appealing to kick back with, subscribing to print versions of magazines like Pure Green or picking up a good old book from your local book store helps support indie publications (and publishing in general) as well as indie book stores. For a nerd like me, that's a good thing.

Subscribe to Pure Green here, or if you're in Toronto, head down to Type.  And if you haven't seen this stop-motion gem that's been floating around the internet, click play below. Made at Type by Sean Ohlenkamp, The Joy of Books peeks into the after-dark adventures of the books in the store. Created by a series of undoubtedly insanely laborious stop-motion shoots (we know, because our shoot for ten seconds of stop-motion was insanely laborious) the short ends on a note that "There's Nothing Quite Like a Real Book". True that.

You can also listen to Type store owner discussing the importance of independent book stores with Jian Gomeshi on CBC's Q recently here.

So many things! Good thing there's no baseball to watch tonight.

Wednesday, February 1, 2012

Everything Roof Video and Campaign Launch

So, apparently it's Wednesday. Yesterday—that would make yesterday Tuesday, yes?—I ran around the Centre For Social Innovation hunting for speaker cables and coordinating the signing of signatures and re-re-revising grants...

I ran into one of the lovely animators (almost literally) who asked me how everything was going. She smiled and watched me sweat for a minute while I pushed the corners of my mouth up in attempts to form some similar sort of face and mused: it was going great, but dang, it had been a crazy week!

"It's Tuesday," she said.

So it was. And it was a SERIOUS Tuesday. I don't know what that means, but it was quite a day. CAPS, italics, you get it. We arrived at CSI before nine a.m. (I rarely have pants on at this hour) to prepare for the lunchtime launch of our long-awaited Everything Roof video (!!!), directed by our hero, Josh Raskin and made in part by our heroes, everyone we know.

To coincide, in the afternoon, we also launched our online video and fundraising campaign on Indiegogo and Vimeo. We also managed to get our grant application hand-delivered to the Evergreen offices—and even wandered around the Brickworks in sunny relief afterward; see photos below. In between all of this I attended a couple of meetings and inhaled an amazing vegan, gluten-free pizza from the CSI farmers' market (seriously amazing. Go to there).

Anyway, I know you're dyyying to hear what I did with the rest of my day (I hit refresh on webpages to watch numbers go up) but without any further adieu (or brackets or run-on sentences) HERE is the video! Almost 1000 people have seen it in its first day up. If each of those people were to donate just $10, we would already be able to reach our campaign goal!

Please visit our Indiegogo campaign page by clicking here and donate if you can. Any amount helps!

Help us spread the word! Blog, Tweet, Facebook, ICQ, whatev!

We like you.

Love, The About Facers

We hope that Evergreen loves us as much as we love them. If you have yet to visit Evergreen Brickworks, go now. It's an amazing wonderland of all good things for Earth and people. A few enticing photos below.

Electric car charging outside Evergreen Brickworks
The kilns. There's art in them!

We couldn't have said it better