Friday, March 30, 2012

$10K On The Internet and $5 On The Wall | Thank You!


We did it! With the deadline for our IndieGoGo campaign on the horizon, our friends and family and community supporters, YOU collectively pushed us across the finish line. Yesterday, Facebook and Twitter erupted with support for the project and support rolled in; over $1500 of it in the last two days of our campaign! For this we can only say:


This community support will bring us one big step closer to matching granted funds and getting this garden a rollin'! We do still have more work to do, and you can still contribute—and get great perks like art and coffee and organic produce—until midnight tonight! We're still working away on grants and other fundraising initiatives and we can use all the support we can get.

Mike Layton, AFC's Natalie Boustead, CSI's Tonya Surman and Lauren Pirie (excited!) in front of the Everything Roof's wall of 5s!

And so much support we did get from our amazing community right at the home of the Everything Roof: the Centre for Social Innovation, Annex on Tuesday. Even before the Great Lakes Brewery beers were cracked, you could feel the love for the project in the Annex Lounge... and see it on the wall! Throughout the day, CSI and other community members flowed through—including ever-supportive Councillor Mike Layton—and taped five dollar bills on a projection of the Everything Roof drawing on the wall. By the end of the day, the contributions totaled $700!

And today, we got some extra love on the internet from our friends at Pure Green Magazine. Their new issue is focused on the urban farm, and to coincide, an interview with About Face on the Everything Roof is featured on their blog. Check it out here. And keep watching this space, our Facebook and Twitter for volunteer opportunities, upcoming events, news and more!

Thank you, thank you, thank you!

All the best EVERYTHING,
The About Face Collective

Friday, March 9, 2012

Claire Hall Painting Up For Grabs for One Lucky Donor

Poppies by Claire Hall, 36 x 48" Oil on Canvas

You've been meaning to donate to our online fundraising campaign, haven't you? You're so excited to see the Everything Roof come to fruition and you want to help make sure this unique roof top project has a chance to help make Toronto the more sustainable city we know it can be. You've just been trying to decide whether to choose the donor perk of a Fresh City produce box delivered to your door or a collection of cute, illustrated cards... maybe even dedicate a garden container to your Mom (mother's day does come quickly). And while you sit and stare blankly at your blank wall trying to decide, you think, I need some art.      
(Insert sparkle explosion here).      
(Also, it’s a bit creepy that we can read your mind, right?).      
We're so excited to offer this one shot chance for you to make a difference by doing something we know you already want to: purchasing a lovely piece of artwork by Toronto-based artist, Claire Hall.
Claire has been a long time supporter of this project and has generously donated Poppies, the 36 x 48” oil painting pictured above. The gallery price for this piece is $600, but for a $450 donation, to the Everything Roof it’s yours! This is a one-time special offer, so click through now to grab this piece while it’s available, it’s sure to go quickly.      
You can also click through here to see more of Claire’s work and learn more about her unique approach to painting, custom options, and her great story.      
With only three weeks left in our IndieGoGo campaign, we've got some work to do to meet our fundraising goal of $10,000. By hitting this goal, we’ll be one step closer to matching the funds granted to us by Live Green Toronto and getting the Everything Roof, um, off the ground. Help us make this happen by donating any amount today. And maybe even get yourself a great piece of art while you’re at it!

Everything Roof on Frame Magazine

We've been so happy to have a bunch of great local media support lately, but how 'bout this? The Everything Roof featured on Frame Magazine; a shout-out all the way from Amsterdam! Check it out for a great slideshow with some behind-the-scenes shots from our Everything Roof video shoot!

International Women's Weekend and Beyond

Happy (belated) International Women's Day! We posted this on our Twitter and Facebook page yesterday, but thought it was pretty important and wanted to get it up here as well. We also hope that no one will mind us extending such an important occasion just a day; we hope you'll continue to celebrate all year. 

We're so thankful to have great female leaders and role models in our lives, including our incredible mentors at Centre for Social Innovation. We wish this situation were far more common; representation of women in leadership positions is still so minimal and the media's misrepresentation of women continues to hinder great potential to change this. It can change, and you can help. Start by watching this video from Miss Representation. Then encourage the women in your life to go for it! The world needs them!

Happy Friday! Bring on ladies' night.